MEET THE TEAM BEHIND

Meet the Founder & Team Behind MÙSH DNA

MÙSH DNA was born from a simple yet profound belief: that nourishment can be beautiful, intelligent, and deeply connected to nature.

At the heart of this vision is Liga Zemture—a woman known for her refined eye, quiet strength, and intuitive ability to elevate the everyday into something truly meaningful. With a background shaped by fashion, storytelling, and creative direction, Liga brings an artist’s sensitivity to everything she touches. As the Editor-in-Chief of a fashion magazine, she has spent years living a fast-paced, high-impact life—traveling constantly, attending global events, and experiencing the full spectrum of beauty and pressure that comes with it. She knows what it means to seek balance in intensity, and how essential it is to nurture wellbeing amidst movement.

MÙSH DNA is a reflection of her values: purity, purpose, and poetic precision. It is not just a functional food—it is a sensorial experience designed to nourish the body and honor the ritual of self-care.

Liga has always been deeply interested in preventive wellbeing—continually searching for the cleanest, most effective ways to support vitality and balance. Working closely with nutritionists and wellness professionals, she dreamed of creating something that not only improves inner wellness, but also delivers a gourmet experience that elevates everyday life.

That dream became MÙSH DNA—and it would not have taken form without the partnership of her husband, Ugis Zemturis.

Ugis is the founder of IMPERIA ORGANIC, the pioneering company behind MÙSH DNA, and a leader with a rare fusion of global business acumen and visionary sustainability thinking. With more than 25 years of experience in international banking, fintech, and corporate strategy across eight countries, Ugis brings clarity, precision, and bold structure to every innovation. A graduate of INSEAD, and a former advisor to global leaders in collaboration with firms like McKinsey & Company, BCG, and Bain, he has successfully led large-scale transformation and digitalization efforts in some of Europe’s most respected institutions.

At IMPERIA ORGANIC, Uģis has reimagined circularity at its most sophisticated—leading projects that fuse biopharmacy, biotechnology, and biodegradable innovation. His strategic leadership has made it possible for MÙSH DNA to be more than a product: it is the beginning of a larger ecosystem where science, beauty, and regenerative purpose meet.

Together, Līga and Uģis form a union of artistry and science, emotion and logic, nourishment and structure. Their shared vision has transformed a cup of cacao into something far greater: a movement rooted in elegance, efficacy, and care.

Alongside them is a close-knit team of scientists, researchers, visionaries, and wellness seekers, united by a common desire to create with intention. From our unique 1871 residence nestled in a centuries-old European park, we cultivate our own Pleurotus eryngii mushrooms, collaborate with academic institutions, and craft every detail—from ingredient sourcing to packaging—with transparency and care.

To ensure our product is not only beautiful and clean but also backed by real science, MÙSH DNA is developed in close collaboration with scientists from the University of Latvia—including Dr. Maris Klavins, a leading expert in environmental chemistry and bioactive compounds; Dr. Kristine Saleniece, specializing in biotechnology and nutritional research; and Dr. Jorens Kviesis, known for his work in microbiology and functional food development. The University of Latvia is recognized among the world's top universities. These highly cost-effective, deeply focused research collaborations have also been supported by the Latvia Investment and Development Agency (LIAA). Together with our scientific partners, we developed advanced methods to maximize the concentration of bioactive compounds in our mushrooms and created the most delicate and effective techniques to preserve and deliver these valuable compounds in the final product, allowing us to innovate responsibly while upholding academic and ethical integrity.

We are dreamers and detail-lovers. Scientists and sensorialists. We believe in clean formulations, timeless design, and the power of origin—because we believe true wellbeing is not only functional, but beautiful.

Welcome to our world. We’re honored to be part of yours.


SCIENTISTS

Dr. Maris Klavins

Professor of Environmental Chemistry, University of Latvia

“In our collaboration with MÙSH DNA, my research focused on understanding the molecular complexity of Pleurotus eryngii and determining how to preserve and concentrate its most valuable bioactive compounds. We studied the chemical structure of polysaccharides, phenolics, and naturally occurring antioxidants, and developed extraction strategies that optimize both purity and potency. The goal was not only to verify the presence of these compounds—but to ensure their full potential is captured and retained in the final formulation.”


Dr. Jorens Kviesis

Microbiologist & Functional Food Technologist, University of Latvia

“My role centered around the development of technologies that enable the highest possible preservation and delivery of bioactive compounds from Pleurotus eryngii. We explored methods that maintain the mushroom’s functional profile from cultivation to final product, paying particular attention to how temperature, drying methods, and structural integrity impact bioavailability. The result is a processing system that’s both gentle and efficient—allowing the natural benefits of the mushroom to be expressed in their most active and accessible form.”


Dr. Kristine Saleniece

Biotechnologist & Nutritional Scientist, University of Latvia

“My research was focused on the physiological effects of Pleurotus eryngii, particularly in relation to microbiome modulation, cellular protection, and healthy aging. We studied how its unique fibers and polysaccharides interact with gut bacteria, supporting microbial diversity and short-chain fatty acid production. Additionally, we examined how its bioactive compounds may help protect human cells from oxidative stress and contribute to long-term vitality. MÙSH DNA is a functional food that goes far beyond nutrition—it is rooted in true biological support.”



Our

Mother

Imperia

Organic



IMPERIA ORGANIC: The Root of Innovation and the Mother of MÙSH DNA

At the heart of the MÙSH DNA experience lies a deeper origin story—one that begins with IMPERIA ORGANIC, the visionary company that not only gave birth to MÙSH DNA, but continues to push the boundaries of what is possible in the world of sustainable wellness, biopharmacy, and material science.

Founded on the principles of circularity, innovation, and scientific integrity, IMPERIA ORGANIC was created to redefine how we engage with nature—not just as consumers, but as co-creators of a regenerative future. While MÙSH DNA represents its flagship achievement in functional nutrition, the company is now expanding its vision across multiple cutting-edge fields.

From Wellness to Biopharmacy

IMPERIA ORGANIC is taking the next leap by developing novel biopharmaceutical applications based on the rich biochemical potential of Pleurotus eryngii. Working hand-in-hand with top scientists, including researchers from the University of Latvia, the company is exploring how mushroom-derived compounds can support everything from immune resilience to advanced cellular health. These initiatives reflect the belief that the future of medicine lies not in synthetic shortcuts, but in the intelligent, bioactive resources nature already provides.

Biodegradable Bio-Composites: A Circular Breakthrough

One of the most visionary projects underway at IMPERIA ORGANIC is the development of biodegradable bio-composite materials. These sustainable materials are derived from the very substrate used to grow our mushrooms. Once the mushrooms have been harvested, the remaining biomass is transformed into a new form—a durable, biodegradable material that can replace plastic in a wide range of applications.

This process is not only an embodiment of circular economy ideals—it is the pinnacle of regenerative design. It proves that what nourishes us today can become what protects our planet tomorrow.

The MYCELIUM Experience: A Culinary Expression of Science and Art

In the beautifully restored 1871 neoclassical landmark that houses our mushroom laboratory and cultivation facility, IMPERIA ORGANIC has created an experience like no other: MYCELIUM, an immersive fine dining event hosted in the grand hall of our mushroom residence.

Here, guests are invited to journey through a nine-course tasting menu, composed entirely from Pleurotus eryngii mushrooms and paired with exceptional wines curated by none other than Raimonds Tomsons, ranked the No.1 wine sommelier in the world. The event blends gastronomy, architecture, and scientific storytelling into one unforgettable evening—a celebration of how deeply flavor and function can intertwine.

A Future Rooted in Wisdom and Vision

IMPERIA ORGANIC is not just a company—it is a movement. One that believes the health of people and the planet are inseparable. From functional cacao to futuristic biomaterials, from microbiome research to Michelin-level experiences, the company stands at the intersection of science, sustainability, and soul.

As the mother of MÙSH DNA, IMPERIA ORGANIC continues to cultivate not just mushrooms, but meaning—and in doing so, is shaping a future where innovation grows from the roots of reverence.



MÙSH DNA: For the Woman Who Leads, Creates, and Nurtures
A moment of balance in every part of her day.

Morning clarity. Midday balance. Evening restoration.



NUTRICIOLOGISTS

MÙSH DNA: The Mushroom Cacao Loved by the World’s Leading Nutrition Experts

In the evolving world of functional wellness, a quiet revolution is underway. No longer are supplements confined to capsules or clinical formulas—today’s most advanced nutritionists are advocating for functional foods that are whole, elegant, and multi-dimensional.

Among these, mushroom cacao has emerged as a standout. And not just any blend—MÙSH DNA Mushroom Cacao is becoming a favorite among some of the world’s most forward-thinking nutrition experts, who view it as a rare synthesis of scientific depth, sensory beauty, and everyday practicality.


Why Top Nutritionists Recommend It

1. Synergistic Functionality
Renowned functional medicine practitioners and nutritional scientists emphasize the importance of synergy—the idea that nutrients work best when combined with intention. MÙSH DNA brings together:

  • Dual-extracted Pleurotus eryngii for beta-glucans, prebiotic fiber, and naturally occurring vitamin B2

  • Organic, low-fat, unalkalized cacao rich in flavanols and magnesium

  • Plant-based vitamin D₂ (20 µg per serving)

  • High protein content that supports strength and satiety

It’s not just a drink—it’s a beautifully composed formula that supports immunity, energy, digestion, and graceful aging.


2. Digestive & Microbiome Support
With gut health now understood as the root of so many wellness outcomes, leading nutritionists are looking for foods that do more than just nourish—they want compounds that feed the microbiome. MÙSH DNA’s Pleurotus eryngii contains beta-glucans and chitin, fibers studied for their prebiotic potential and ability to promote microbial diversity.


3. A Daily Ritual That Feels Luxurious
Clinical nutritionists and wellness consultants increasingly recommend daily practices over short-term programs. MÙSH DNA fits seamlessly into this philosophy: it’s caffeine-free, sugar-free, and designed for consistency, making it an ideal morning, afternoon, or evening ritual.

Its velvety texture and soft vanilla finish make it feel more like a gourmet indulgence than a supplement. That’s why it resonates with leading wellness voices who believe that pleasure and discipline can—and should—coexist.


A New Gold Standard in Functional Food

Nutrition experts around the world are shifting toward products with transparency, traceability, and intention. With mushrooms grown in Northern Europe under strict food-grade standards, academic collaboration with the University of Latvia, and sustainability at its core, MÙSH DNA sets a new standard for what functional food can be.

It’s no surprise that the world’s top nutritionists are not just recommending it—they’re drinking it themselves.

SIA “IMPERIA ORGANIC“ has signed an agreement with the Investment and Development Agency of Latvia to support the digitalisation of business processes. Agreement No. 17.2-5-L-2024/622. As a result, the online store mushdna.com was established. Funding: Recovery Fund.

SIA “IMPERIA ORGANIC“ has signed an agreement with the Investment and Development Agency of Latvia to support the digitalisation of business processes. Agreement No. 17.2-5-L-2024/622. As a result, the online store mushdna.com was established. Funding: Recovery Fund.

SIA “IMPERIA ORGANIC“ has signed an agreement with the Investment and Development Agency of Latvia to support the digitalisation of business processes. Agreement No. 17.2-5-L-2024/622. As a result, the online store mushdna.com was established. Funding: Recovery Fund.

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